August Primary 2000 Statistics 3

Visitors by Number of Visits During Report Period

This section shows the distribution of visitors based on how many times each visitor visited your site.

Visitors by Number of Visits During Report Period

Visitors by Number of Visits During Report Period

Number of Visits Number of Visitors % of Total Unique Visitors

1 visit 330 69.18%

2 visits 80 16.77%

3 visits 29 6.07%

4 visits 15 3.14%

5 visits 10 2.09%

6 visits 5 1.04%

7 visits 4 0.83%

8 visits 1 0.2%

9 visits 1 0.2%

10 or more visits 2 0.41%

Visitors by Number of Visits During Report Period - Help Card

This section shows the distribution of visitors based on how many times each visitor visited your site. This covers visits made during the reporting period only; a visitor's visits before or after the reporting period do not contribute to the visitor's visit count.

This statistic is an indication of whether or not your site compels return visits. Updating web site content is one way to improve this statistic.

New vs. Returning Visitors

This section shows the number of first-time visitors to your site and the number of returning visitors to your site. Only visitors identified by cookies are counted. First-time visitors are those who didn't have a cookie on their 1st hit, but had one on later hits. Returning visitors are those who already had a cookie on their 1st hit (their previous visit happened before the start of this report period.)

New vs. Returning Visitors

New vs. Returning Visitors

New or Returning Visitor Number of Visitor Sessions % of Total Sessions

Unknown 785 100.00%

New vs. Returning Visitors - Help Card

This section shows the number of first-time visitors to your site and the number of returning visitors to your site. Only visitors who can be identified with cookies are counted. First-time visitors are those who didn't have a cookie on their 1st hits, but had one on later hits. Returning visitors are those who already had a cookie on their 1st hit, and whose previous visit happened before the start of this report period. To get the most accurate information, make sure you set up the Cookies tab in the Options window to properly interpret the cookies you give to visitors.

By considering the ratio between new and returning visitors over a period of time, you can determine if your site is adequately attracting repeat visits. If you consistently have a high number of returning visitors, congratulations; you're doing a good job! However, if you are accustomed to seeing a low number of returning visitors, it's time to figure out why.

Top Visitors

This section identifies the IP address and/or domain name and their relative activity level on the site. If you do not use WebTrends cookies to track sessions on the site, WebTrends cannot differentiate between hits from different visitors of a same IP.

Top Visitors

Visitor Hits % of Total Hits Visitor Sessions

1 net0116058.direcpc.com 2,419 13.13% 3

2 wwmt133.wwmt.com 1,501 8.14% 3

3 63.84.16.50 1,019 5.53% 4

4 keeper.tribune.com 984 5.34% 2

5 cblmdm63-162-18-162.buckeye-express.com 839 4.55% 3

6 dialin13.internet1.net 670 3.63% 1

7 cisco2-71.macatawa.org 635 3.44% 1

8 dyn1-tnt1-101.kalamazoo.mi.ameritech.net 465 2.52% 1

9 206.250.31.198 452 2.45% 1

10 pppa78-resalebattlecreek1-4r7235.saturn.bbn.com 427 2.31% 1

11 d18.as0.homr.mi.voyager.net 382 2.07% 3

12 c525583-a.bcreek1.mi.home.com 228 1.23% 2

13 backb102-11.splitrock.net 223 1.21% 1

14 pppa64-resalebattlecreek2-4r7347.saturn.bbn.com 178 0.96% 1

15 gatekeeper.tribune.com 168 0.91% 3

16 216.120.157.182 150 0.81% 7

17 cache-dg05.proxy.aol.com 138 0.74% 6

18 kzo1-93-33.iserv.net 131 0.71% 2

19 user-38lc7n3.dialup.mindspring.com 125 0.67% 2

20 dialin20.internet1.net 121 0.65% 1

Subtotal for Visitors Above 11,255 61.1% 48

Total 18,420 100% 785

Top Visitors - Help Card

This section identifies IP addresses and/or domain names of visitors and their relative activity level. If you use WebTrends cookies to track sessions on the site, WebTrends can differentiate hits from visitors with the same IP address.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor IP or domain.

Consider the visitors who use the site most, and tailor your site to their interests and needs. If this is an intranet, notice which employees use the site the most and find out what they like about it. You might also get feedback from those who use it the least and find out what they are looking for.

Top Geographic Regions

This section identifies the top locations of the visitors to the site by geographic region. The geographic region of the visitor is determined by the suffix of their domain name. Use this information carefully because this information is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the actual geographic location of this visitor. For example, while a vast majority of .com domain names are from North America, there is a small minority of domain names that exist outside of North America.

Top Geographic Regions

Top Geographic Regions

Geographic Regions Visitor Sessions

1 North America 693

2 Region Un-Specified 92

Total 785

Top Geographic Regions - Help Card

This section identifies the top locations of the visitors to the site by geographic region. The geographic region is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from North America, there is a small minority that exist outside of North America.
If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top geographic regions in decreasing order of the number of hits.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.

Most Active Countries

This section identifies the top locations of the visitors to the site by country. The country of the visitor is determined by the suffix of their domain name. Use this information carefully because this information is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the actual geographic location of this visitor. For example, while a vast majority of .com domain names are from the United States, there is a small minority of domain names that exist outside of the United States.

Most Active Countries

Most Active Countries

Countries Visitor Sessions

1 United States 693

Total 693

Most Active Countries - Help Card

This section identifies the top locations of the visitors to the site by country. The country is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from the United States, there is a small minority that exist outside of the United States.
If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top countries in decreasing order of the number of hits.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.

North American States and Provinces

This section breaks down web site activity to show which of the North American States and Provinces were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor. This information can only be displayed if reverse DNS lookups have been performed.

North American States & Provinces

North American States & Provinces

State Visitor Sessions

1 Virginia 337

2 California 53

3 Michigan 29

4 Illinois 12

5 Maryland 5

6 Massachusetts 4

7 Wisconsin 3

8 Utah 2

9 Georgia 1

10 North Carolina 1

Total For the States Above 447

North American States and Provinces - Help Card

This section shows which of the North American States and Provinces were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor (for example, individual visitors will often be seen as coming from the state where their ISPs are registered.) This information can only be displayed if reverse DNS lookups have been performed.

This information can help you cater to your audience. Expand your audience by addressing the needs of those you want to draw to the site.

Most Active Cities

This section further breaks down the site's activity to show which cities were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor. This information can only be displayed if reverse DNS lookups have been performed.

Most Active Cities

Most Active Cities

City, State Visitor Sessions

1 Reston, Virginia, United States 326

2 Palo Alto, California, United States 40

3 Redwood City, California, United States 13

4 Hoffman Estates, Illinois, United States 9

5 Fairfax, Virginia, United States 9

6 Charlotte, Michigan, United States 7

7 Grand Rapids, Michigan, United States 6

8 Germantown, Maryland, United States 5

9 Cambridge, Massachusetts, United States 4

10 Kalamazoo, Michigan, United States 4

11 Bloomingdale, Wisconsin, United States 3

12 Flint, Michigan, United States 2

13 Jackson, Michigan, United States 2

14 Portage, Michigan, United States 2

15 Hartford, Michigan, United States 2

16 Vienna, Virginia, United States 2

17 Salt Lake City, Utah, United States 2

18 Bloomington, Illinois, United States 2

19 Norcross, Georgia, United States 1

20 Chicago, Illinois, United States 1

Total For the Cities Above 442

Most Active Cities - Help Card

This section breaks down activity further to show which cities were the most active. This information is based on where the visitor's domain name is registered, and may not necessarily be an accurate representation of the visitor's actual geographic location. For example, visitors are frequently shown as coming from the city where their ISPs are registered.) This information can only be provided if reverse DNS lookups have been performed.

City information can be useful in focusing your marketing efforts in other media such as print or television advertising.

Most Active Organizations

This section identifies the companies or organizations that accessed the site the most often.

Most Active Organizations

Most Active Organizations

Organizations Hits % of Total Hits Visitor Sessions

1 Hughes Network Systems
direcpc.com 2,459 13.34% 5

2 wwmt.com 1,501 8.14% 3

3 America Online
aol.com 1,243 6.74% 326

4 tribune.com 1,152 6.25% 5

5 internet1.net 1,149 6.23% 23

6 63.84.16.50 1,019 5.53% 4

7 voyager.net 929 5.04% 42

8 buckeye-express.com 839 4.55% 3

9 macatawa.org 715 3.88% 4

10 iserv.net 646 3.5% 31

11 BBN Corporation
bbn.com 631 3.42% 4

12 Ameritech
ameritech.net 591 3.2% 9

13 206.250.31.198 452 2.45% 1

14 splitrock.net 317 1.72% 8

15 Home Network
home.com 313 1.69% 13

16 wmis.net 247 1.34% 4

17 UUNET Technologies Inc.
uu.net 237 1.28% 9

18 mich.net 216 1.17% 18

19 cbpu.com 211 1.14% 14

20 WebTV Networks Inc
webtv.net 206 1.11% 40

Subtotal For Companies Above 15,073 81.82% 566

Total For the Log File 18,420 100% 785

Most Active Organizations - Help Card

This section identifies the companies or organizations that accessed the site the most often. If the DNS lookup option is set to "Always" or "Automatically," WebTrends searches for the domain name in the company database, and includes the company name and geographic information in the graph and table. If reverse DNS lookups are not performed, either by WebTrends or by the server, only IP addresses are listed. The table lists companies and organizations in decreasing order of the number of hits.

Determine how your e-business can be improved according to how businesses are using your site. Consider how your product can be made more attractive to organizations that have shown interest.

Organization Breakdown

This section provides a breakdown by types of organizations (.com, .net, .edu, .org, .mil, and .gov.) This information can only be displayed if reverse DNS lookups have been performed, and the percentages refer to the total of hits for which the organization type can be determined (some IPs cannot be resolved to a domain, and therefore an organization type cannot be determined).

Organization Breakdown

Organization Breakdown

Organization Type Hits % of Total Hits Visitor Sessions

1 Company 9,038 58.94% 419

2 Network 5,271 34.37% 237

3 Organization 968 6.31% 21

4 Education 31 0.2% 2

5 Military 26 0.16% 3

Total for Known Organization Types 15,334 100% 682

Organization Breakdown - Help Card

This section provides a breakdown by types of organizations (.com, .net, .edu, .org, .mil, and .gov.) The table lists the types of organizations in decreasing order of the number of hits. This information can only be provided if reverse DNS lookups have been performed, and the percentages refer to the total of hits for which the organization type can be determined (some IPs cannot be resolved to a domain, and therefore an organization type cannot be determined).

Consider what type of organization is interested in your site and how you can attract other types.

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